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6 months after he was accused of a racist ad, Idaho pizza shop owner under fire again

BOISE, Idaho — Last summer time, Brad Breakell painted his face black and posed inside a cardboard cutout of a shark’s head to movie an advert for his Boise restaurant, PizzalChik. He was accused of donning “blackface,” took the video down and apologized.

In January, Breakell posted a video to PizzalChik’s Facebook web page to advertise a Mexican-style menu. This weekend, PizzalChik’s Facebook, Yelp and Google Reviews blew up again with accusations of racism, and Breakell again eliminated a video.

Breakell stated he has no concept why the weeks-old video all of a sudden turned the middle of reinvigorated controversy. He stated the blowback started Saturday night time. By Sunday, PizzalChik’s Facebook posts have been inundated with indignant feedback. By Monday, there have been greater than a dozen one-star evaluations of the restaurant on Yelp, every referencing the Facebook submit.

The video has additionally been reposted by Boiseans like Magy Chavez, who’re calling for accountability.

“I’m not trying to make him lose business, I just want (other people) to be able to make informed decisions about where they’re spending their money,” Chavez stated.

Chavez’s submit, which incorporates a copy of the video, had been seen greater than 5,000 occasions as of Monday afternoon.

In the video, Breakell performs the half of “Billy Burrito,” wearing a sombrero and poncho. He dons sun shades, drawn-on eyebrows and mustache, and seems to have darkened his face with brown make-up. Speaking in an exaggerated Spanish accent, Breakell runs by means of the menu earlier than giving a “shoutout to Magy” from Lenny the landscaper, one other of Breakell’s characters that has drawn accusations of racist stereotyping.

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