An extended-time Facebook brand marketing exec has been tapped to steer marketing efforts at Oculus. Rebecca Van Dyck shall be becoming a member of the virtual reality workforce as CMO.
The rent, first noted on Twitter by reporter Alex Heath, was confirmed by an Oculus spokesperson to TechCrunch. The spokesperson additionally famous than Van Dyck will report back to Facebook VP of VR Hugo Barra.
The firm’s final CMO, Liz Hamren, notably left Oculus to hitch Microsoft again in April the place she’s been working with the corporate’s VR headset platform.
Van Dyck has fairly the spectacular background. She spent the final 5 years within the shopper and brand marketing position at FB, and was beforehand CMO at Levi’s and a senior marketing director at Apple.
Her problem might be making the promote to shoppers for the corporate’s present and future virtual reality merchandise. The firm’s Rift headset is reportedly lagging behind rivals in unit gross sales and the corporate’s cellular technique has grown extra difficult as its solely cellular associate, Samsung, lately added help for Google’s VR platform to its newest units.
Oculus might be holding its OC4 conference in early October which it has usually used as a venue to share its newest developments.