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‘Guardian’ Gives Away 100,000 Google Cardboard Headsets, Launches VR App 10/09/2017

The Guardian is launching a
new virtual app for Google Cardboard and freely giving 97,000 headsets within the UK, one yr after The Guardian shaped its devoted VR workforce.

The app will home all of The
s VR content material and is free to obtain on iOS and Android units. While The Guardian had an present devoted virtual reality app, the brand new one is particularly for

Francesca Panetta, government editor of virtual reality at Guardian News & Media, said the launch would give readers “the chance to see the world from a
totally different perspective and allow them to turn out to be absolutely immersed within the expertise.” 

The Guardian may also launch its new VR undertaking “The Party,” a virtual expertise of
autism. Based on an unique idea by writer Lucy Hawking, “The Party” places viewers within the footwear of 15-year-old Layla at her mom’s shock birthday celebration. It permits viewers to expertise the
coping mechanisms Layla has devised to cope with a annoying state of affairs and to handle her nervousness.

To rejoice the brand new app, The Guardian will host a giveaway of almost 100,000 Google Cardboard headsets to UK readers, with choose print copies of The
at retailers and thru orders on-line by way of

The Guardian has produced a collection of VR experiences within the final yr, together with the award-winning “6×9,” which locations viewers inside a U.S. solitary confinement jail cell and
demonstrates the psychological injury brought on by isolation.

In April, The Guardian debuted virtual-reality tasks obtainable on Daydream View, Google’s
platform for cellular VR, akin to “First Impressions,” which explored how a
child sees the world in the course of the first six months of its life, and “Underworld,” a virtual tour of London’s sewer system.

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