HTC is planning to launch fewer units and focus completely on its high-end and mid-range smartphones subsequent yr. This is just not the primary time that we now have heard about HTC slicing down on its product launches and focusing solely on premium and mid-range units.
However, the brand new particulars are based mostly on unnamed business sources in Taiwan and it’d end up to be true. Digitimes reports that the Taiwanese tech big is planning to introduce a mid-range model of its flagship U11+ in January. The smartphone is predicted to be the gadget codenamed Ocean Harmony, which has leaked in the previous with a 5.99-inch show supporting 18:9 facet ratio, 4GB RAM, 64GB storage and Snapdragon 652 chipset.
The mid-range model of U11+ is probably going to be adopted by firm’s flagship smartphone dubbed U12. There is not any phrase on its official launch date simply but however it’s anticipated to be powered by Qualcomm Snapdragon 845 chipset and may even sport a 4K show. It can also be anticipated to have twin rear digital camera setup.
Last yr, due to lack of Snapdragon 835 provides, HTC had to launch its flagship with Snapdragon 821 as an alternative. However, its 2018 flagship doubtless to named U12 will probably be extra aggressive towards Samsung Galaxy S9 rival with Snapdragon 845 chipset. Samsung is believed to have procured the primary batch of Snapdragon 845 for its Galaxy S9 flagship.
HTC reported a internet lack of $237.42 million in the primary three quarters of 2017. The firm sold part of its engineering division to Google for $1.1 billion in an effort to restructure its smartphone enterprise. It can also be rising as a outstanding know-how participant in the virtual reality area with its Vive VR headset developed in partnership with Steam.
HTC, which was as soon as seen as a pioneer in smartphone design, has misplaced out to Samsung in the previous two years. The firm has additionally failed to worth its units competitively towards rival merchandise and has principally stopped innovating, which has led to shoppers switching to units from extra aggressive manufacturers. With renewed concentrate on premium and mid-range phase, the corporate could make a comeback and show aggressive towards Samsung and Apple.
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