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HTC Vive launches program to bring the arts into virtual reality

Smartphone marker and virtual reality headset developer HTC Corp. at this time introduced Vive Arts, a brand new multimillion-dollar international VR program designed to bring the arts into the front room.

The Vive Arts program will assist cultural establishments, corresponding to museums, documentary tasks, educators and different content material builders, fund and develop VR installations designed to be extremely immersive and out there from the consolation of the front room.

In an effort to construct out VR content material inside the business, HTC has been supporting and investing in the arts and tradition area since the launch of the Vive headset. That imaginative and prescient has led HTC to forge partnerships with London’s Royal Academy of Arts, Taipei’s National Palace Museum, the Muséum nationwide d’Histoire naturelle (French National Museum of Natural History) in Paris, Washington D.C.’s Newseum and St. Petersburg’s Hermitage Museum.

These experiences might be obtainable alongside new experiences in HTC’s Viveport virtual reality app and content material distribution platform. “With the launch of Vive Arts, we are driving virtual reality’s influence in art and providing access to our world’s cultural heritage,” stated Joel Breton, vice chairman of Vive Studios. “We are empowering artists to create, and consumers to experience and interpret, art and culture in new ways.”

The virtual reality business has seen an enormous quantity of curiosity since the launch of quite a few headsets in 2016 together with the HTC Vive, the Oculus Rift and the PlayStation VR, that are tethered to high-powered computer systems, and the Samsung Gear VR and Google Inc.’s Daydream, that are powered by cell phones. So far, the adoption of VR has been led by extraordinarily costly headsets, however that’s starting to change as the Vive price tag fell to $599 and the Rift dropped to $399.

According to Allied Business Intelligence Research Inc. market research, the VR business will attain $60 billion worldwide by 2021. However, at the second that progress is hampered by the sluggish tempo of content material manufacturing and equally sluggish mass-market adoption. In higher information, Sam Rosen, managing director and vice chairman at ABI Research, additionally stated that the variety in the VR market would show to be the upshot as a result of the market is a race, not a dash.

With the Vive Arts program, HTC is opening up new content material and new horizons for customers to expertise in VR, which builds on that market variety.

The Vive Arts’ subsequent challenge shall be in London that includes Tate Modern’s main upcoming exhibition, Modigliani, which opens on Nov. 23. The virtual reality expertise is predicted to be a one-of-a-kind presentation in VR, bringing a gallery of Italian painter Amedeo Modigliani’s paintings out of the gallery and immediately to viewers. The museum exhibition consists of sculptures and portraits of his pals, together with Pablo Picasso and Constantin Brancusi.

“We are always looking to push creative boundaries,” stated Tate Modern Director Frances Morris, “and we think this will be a fantastic opportunity to give the public a different and in-depth understanding of this much-loved artist through new technology.”

The HTC Arts program follows in the footsteps of different VR content material experiences developed to bring the arts and tradition to virtual reality.

Last yr, Google Arts & Culture launched an educational VR app out there on Google Cardboard and Daydream with quite a few historic websites recorded with 360-degree pictures from Paris to New York metropolis – not as interactive as the Vive Arts apps intend to be, however a starting.

Recently, Google teamed up with Discovery Communications Inc. to develop TRVLR, a 38-episode journey documentary designed to bring VR viewers to faraway locations and introduce them to new individuals and cultures. Also this this yr, Getty Images Inc. and Jaunt partnered up to build VR cinematic content and CNN began work on its own VR journalism division.

Image: HTC


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