Netflix has plans to construct an app for Microsoft’s HoloLens augmented reality headset: Plans to help HoloLens have been talked about in one of many firm’s current job listings for a Windows Senior Software Engineer, which promised “a great experience to all Windows app users in a variety of devices,” together with “HoloLens and VR devices.”
A Netflix spokesperson confirmed that the corporate has plans for “support in a basic way down the road” — language that’s according to Netflix’s cautious tackle augmented and virtual reality thus far. The firm has built a few basic apps for VR headsets like Google Daydream and Samsung Gear VR that permit viewers to watch the corporate’s present catalog in a type of virtual theater setting.
Netflix’s spokesperson likened the corporate’s plans for HoloLens to these efforts, and emphasised that it was in a “wait and see mode” with regards to AR and VR. Netflix has started to produce some 360-degree promotional footage, however hasn’t full-on embraced VR as its personal medium, and Netflix CEO Reed Hastings has repeatedly voiced skepticism about VR being something aside from a medium for video games.
That’s notably totally different from rivals like Hulu and Amazon. Hulu has been investing in its personal VR content material, together with a weekly news show and a comedy series produced by AOL’s RYOT Studios. Amazon has stored quiet about its personal efforts, but in addition staffed up to produce and distribute VR originals. One of those current hires included former Tribeca director Genna Terranova, who is now heading VR content for Amazon Studios.