Not solely is Oculus decreasing the entry bar to VR with its standalone Oculus Go headset, it is also dropping the price of the Oculus Rift bundle, which incorporates headset and Touch controllers, to $399. Permanently.
The system was dropped to $399 throughout Oculus VR’s Summer of Rift promo, after which it went to $499, nonetheless a discount on a bundle that might have beforehand value $598.
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But going ahead, the Oculus and controllers shall be set on the $399 price, which can hopefully lure in much more individuals to the Oculus platform. Its essential rival, the HTC Vive, lately obtained a $200 price minimize, bringing it down to $599, however Oculus is now undercutting it considerably.
It appears inevitable that HTC could have to reply to this now. When it first went on sale, the Oculus headset alone value $599, so with the brand new bundle Oculus has climbed down the price of VR by about half. Amazing what you are able to do once you’ve received Facebook backing you, eh?
At Oculus Connect, Facebook’s Mark Zuckerberg stated he needed to get 1 billion individuals into VR. This newest price minimize definitely will not harm these ambitions.