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Study shows virtual reality has appeal among U.S. game enthusiasts

Based on data gleaned from a study just lately carried out by the analysis firm Nielson, virtual and augmented reality experiences and units appear to be on the rise in relation to interesting to not solely game enthusiasts, however common shoppers as properly.

Judging by the graphs (embedded under), it’s clear that the typical shopper outdoors the label of “gamer” (which is outlined as shoppers who play video games on at the least one gaming-capable system) present curiosity in VR know-how, with the Samsung Gear VR taking probably the most recognition.

34 % of the inhabitants acknowledges the Gear VR due to its advertising being in tandem with Samsung’s cellular units, and headsets are sometimes provided free of charge if bought with the telephone.

While basic shoppers usually tend to buy the Samsung Gear VR, players appear to be extra within the Sony PlayStation VR. The demographic on events for future VR/AR shows extra male curiosity at 69 %, with 44 % of shoppers being Millennials.

In common, the research concludes by stating that these shoppers declare to be extra motivated by new know-how—therefore the curiosity in these revolutionary units.  

VRDC Fall 2017 might be happening on the Hilton Union Square in San Francisco, CA September 21-22. Register todayGamasutra, VRDC, and GDC are sibling organizations underneath father or mother UBM Americas.


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