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The Guardian gives away 97,000 Google Cardboard headsets to introduce new VR app

As part of the promotion technique of its new virtual reality (VR) app, The Guardian will distribute 97,000 Google Cardboard headsets to UK readers together with choose copies of the Guardian.

The app can be obtainable for customers on each iOS and Android units for the primary time and can embrace The Guardian’s VR experiences ‘First Impressions’ and ‘Sea Prayer’, a collaboration with UNHCR Goodwill Ambassador Khaled Hosseini.

The Guardian can also be set to introduce its new VR venture, ‘The Party’ which gives customers a 16 year-old autistic woman’s Lucy Hawking’s notion at her mom’s shock party.

Francesca Panetta, government editor, virtual reality, Guardian News and Media stated: “The Guardian has all the time been on the forefront of digital innovation and since we launched our VR staff a yr in the past we’ve created a collection of immersive and impactful tales, marrying the Guardian’s expertise of high quality journalism with revolutionary storytelling.

“Through the launch of the Guardian VR app for Cardboard we’re happy to give you the chance to share the distinctive encounters we have now created with extra individuals than ever earlier than, giving them the chance to see the world from a unique perspective and enabling them to turn into absolutely immersed within the expertise.”

To assist the promotion, a specifically created animation has additionally been launched, which might be seen under:


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