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The Guardian launches VR app, gives away 97K Google Cardboard headsets

Brief:

  • The Guardian newspaper is launching a virtual reality (VR) software for smartphones and giving away 97,000 free Google Cardboard headsets at retailers and its web site. The writer beforehand had a VR app, however the brand new one was created particularly for cellular viewing, MediaPost reported.
  • As a part of the rollout, the British newspaper debuted a venture to offer readers “the opportunity to see the world from a different perspective and enable them to become fully immersed in the experience,” per the discharge. “The Party” exhibits the attitude of an autistic 15-year-old woman attending her mom’s shock party and lets viewers expertise the coping mechanisms the woman has devised to cope with traumatic conditions.
  • The Guardian in April debuted VR tasks for Daydream View, Google’s platform for cellular VR. The experiences confirmed how a child sees the world within the first six months of life and a virtual tour of London’s sewer system.

Insight:

The Guardian is among the many record of newspapers with declining print circulation which are creating digital content material to interact readers as they transition their media consumption to match shoppers’ altering preferences for cellular units, whereas on the similar time making an attempt to innovate amid price range cutbacks and a shift in advert income away from print.

The VR know-how that the Guardian is testing could also be one other method for newspapers to offer extra partaking storytelling for his or her rising roster of cellular customers. Some publishers are even trying to increase their social media presence to succeed in a big viewers base, as a recent Pew Research Center study discovered that two-thirds of Americans say they get at the least a few of their information from social media. That quantity is up from 62% in 2016.

In the U.S., most main newspapers present some type of free entry to content material with “leaky” paywalls with limitless “side doors” for non-subscribers, based on a research by the Columbia Journalism Review.

Forty % of the highest 25 U.S. newspaper web sites targeted on advert income solely and did not use paywalls as a further type of income, CJR discovered. The commonest paywall technique amongst every day newspaper publishers was metered entry for non-subscribers with one or two limitless “side door” exceptions. That mannequin was first deployed by The New York Times in 2011, and has been adopted by newspapers like The Washington Post and The Wall Street Journal.


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