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Virtual Music Festivals Are Coming: Social Music Platform Endless Riff Now Available on Samsung Gear VR

The program emphasizes live shows’ communal facet, bringing fan interplay into the Oculus expertise.

Virtual live performance experiences might be the way forward for stay streaming and on Thursday (March eight) social music VR platform Endless Riff took an enormous step in increasing its attain with its addition to the Oculus Store for Samsung Gear VR. 

Since launching final yr, Endless Riff has introduced greater than 100 exhibits at New York’s Rockwood Music Hall to second life, recreating the venue’s second stage in virtual reality the place attendees have been capable of witness live shows from artists together with Umphrey’s McGee and Lettuce. To have fun the launch of Endless Riff on Samsung Gear VR, on Thursday night time the platform will live-stream performances by artists William Wild at eight:30 and Chris Morrissey reside from the Rockwood, in addition to a distant efficiency from Flor de Toloache.

The Endless Riff app recreates the social expertise of attending live shows with buddies and strangers. Users first design avatars earlier than assembly up with pals of their virtual RV house base, the place they could converse and eat content material on a TV inside earlier than heading out to an occasion. Once they’re on the live performance, they could stroll across the area and talk with others whereas ambient 2D video is streaming of the reside present. There can also be a 360 video stream that customers might leap out and in of. Once a room is crammed to capability, it should spawn one other model of the room to accommodate extra attendees. Down the road, gestures and emotes shall be added, permitting followers to bop alongside cease a present from the consolation of their very own residence.

Currently Rockwood is the one venue out there with Endless Riff CEO Mark Iannarelli calling it Endless Riff’s “lab venue” the place they will check manufacturing workflow and gear, however the bigger the implications are that in time different venues — actual or fabricated — will enter the platform, with the potential of artists or manufacturers customizing their very own efficiency area and even creating virtual music festivals. As nicely, followers will quickly be capable of play games, purchase merchandise and even donate cash in the direction of charitable causes within the app.

While Samsung Gear VR is predicted to have greater than 10 million models bought by the top of 2018, Iannarelli says with Oculus Rift bundles at present promoting for $399, one of many largest impediments to Endless Riff catching on proper now’s the price. But as soon as the hardware is extra reasonably priced, the expectation is to shepherd followers watching stay streams on Facebook and YouTube at present into these extra immersive virtual experiences with an enhanced social facet. 

“We’re really now in a nascent stage of just live video in general ramping up on socials,” says Iannarelli. “So now all of a sudden we’re sort of presenting an even more compelling embodiment of that and with a social experience that has more real estate to monetize.” 


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